The main factors that contributed to the adoption by many companies in the practice of online commerce are the latest technologies and the increasing use of social media platforms to promote products or services that are for sale. The usage of smartphones has also contributed to the development of this market.
Types of E-Commerce.
There are several types of electronic shops on the web. Of these, we find the most popular e-commerce for consumer, better known as B2C (business to consumers). This is a merchant website. For example, Amazon, Lowe’s, Wal-Mart are all in this category, but that does not mean they cannot sell to businesses! this type of commerce, we can find different products such as cultural items, technological devices, travel packages, train tickets, airline tickets, all-inclusive packages in resort clubs. There are also consumer products, printing products, home products (clothing, decor, jewelry, and more…). The sale of digital content is also part of this type of e-commerce, for example, digital photographs, music downloads, online movie rentals, the “Video on demand” like Netflix.
Another type of electronic commerce that we find on the Internet is electronic commerce between individuals known as C2C (consumer to consumer). This type of commerce is like eBay, the website offers a service to consumers so that they themselves put their items for sale or service to offer services the seller have to take care of shipping or offer their services thereafter .
- The other types of e-commerce are:
- B2B e-commerce (Business to Business)
- Site of online services (online banking, online insurance, online press)
- Trade between the business and government B2G (Business to Government)
The e-commerce statistics
According to Canadian statistics output in 2010, here are several facts:
- 51% of online purchases were for personal use
- 55% of people buy their tickets, train, hotel, vacation package, online
- People spent an average $ 1,362 in 2010 online
- Online sales in Canada reached 114 million transactions, valued at 15.3 billionCanadian dollars in 2010
- 89% of buyers prefer the method of payment by credit card rather than the sites ofonline payment (PayPal, Google Checkout etc..), Which in turn, are preferred by 31% of buyers
- Purchases from Canadian merchants at 83% and, 60% from American merchants in the United States, and 18% for other countries
Source: Statistics Canada
What do you buy?
The statistics recorded in 2010 show us that people tend to buy online.
- 55% ordering travel arrangements
- 40% are buying books, magazines and electronic journals
- 36% purchase clothing, jewelry or accessories
- 30% are buying digital music or CDs
- 22% order electronic equipment
- 15% opt for computer parts or computers
- 12% acquires some household products (dishes, furniture, decoration)
- 11% buy specialty drinks or order lunch from restaurants (take-out)
- 7% shop for home improvement
The web is not just to inform us or to do publicity for business, but also to conduct transactions and get things rarely bricks and mortar stores. Internet users in the comfort of their homes, may acquire equipment of all kinds and have them delivered directly to their door.